Mobile Markets: Nutrition Education with Healthy,
Affordable Food at the Neighborhood Level
In August 2010, the Centers for Disease Control and Prevention (CDC) issued a national report stating that the prevalence of obesity among adults continues to increase. Milwaukee has some of the highest levels of obesity and diet-related chronic disease in Wisconsin. In the lower socioeconomic neighborhoods of Milwaukee, 34% of residents experience obesity, levels worse than either the US or the rest of Wisconsin. Sixty-six percent of people in the targeted areas for this project have inadequate fruit and vegetable consumption, higher than Milwaukee as a whole. The lower socioeconomic neighborhoods in Milwaukee are generally “food deserts,” areas where large grocery stores are absent and where access to affordable and nutritious foods is limited.
In spring of 2009, SHARE Wisconsin established a Mobile Market (MM) program to begin to address food deserts in Milwaukee. The Mobile Markets partner with over 12 non-profit community-based service organizations (CBOs) to provide monthly, on-site access to healthy, affordable food within target communities. Evidence has shown that community-based nutrition education that is engaging, specific and culturally appropriate can result in behavior change such as improved eating behaviors. Guided by this evidence and a commitment to community engagement, this project seeks to promote healthy eating by adding nutrition education to Mobile Markets.
July 2010 –June 2012
Ira and Ineva Reilly Baldwin Wisconsin Idea Endowment
Center for Urban Population Health
Paul Hunter, MD
Courtenay Kessler, MS
Virginia Zerpa-Uriona, MPH
The Community Advisory Board consists of community members and individuals from organizations partnering with Mobile Markets. The CAB is currently in development.
The Technical Advisory Board consists of faculty, professionals, and students working in nutrition and population health from the following organizations:
City of Milwaukee Health Department
Yvonne Greer, MPH, RD, CD, CLC
UW-Milwaukee School of Public Health
Amy Harley, PhD, MPH, RD
Milwaukee County Cooperative Extension, Nutrition Education Program
Rosamaria Martinez, RD, MBA
Medical College of Wisconsin
David Nelson, PhD
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