The Teen Suicide Prevention Campaign is a new national public service announcement (PSA) campaign designed to reduce the incidence of suicide and suicide attempts among adolescents in the United States. The campaign, launched by the Substance Abuse and Mental Health Services Administration in collaboration with the Ad Council and the Inspire USA Foundation, provides support for adolescents who may be contemplating suicide.
Campaign components include television, radio, print, and interactive PSAs, as well as in-school and mall posters, directed at adolescents ages 13-17. The PSAs encourage adolescents to visit the Reach Out Web site, which integrates youth-generated, expert-reviewed information and stories with opportunities to connect with others in a supportive, safe environment.
Topics include warning signs for suicide, depression, and eating disorders, as well as relationship advice and coping strategies. The Web site contains videos, audio stories, and other interactive features. Each page includes a prominent call-out to the National Suicide Prevention Lifeline, a resource for individuals who are in crisis and need immediate help and support.
More information is available at http://www.reachout.com.
