The Milwaukee Health Department and University of Wisconsin-Milwaukee's Zilber School of Public Health worked together to launch the ad, which is the fifth installment of the ongoing "Strong Baby" campaign.
Ron Cisler, director of the Center for Urban Population Health, and primary investigator of the CDC grant, which involves several healthy birth initiatives, joined the Mayor and the Commissioner of Health in launching this fifth installment of the campaign.
The ads are produced by Serve Marketing, which is donating its creative expertise. Madyson, who attended a news conference at the UWM Memorial Union to show the latest ad, was one of five Strong Baby contest winners chosen for the ad campaign, which is splashed across bus shelters, buses and billboards in the city.
Learn more about the UWM Zilber School of Public Health's Public Health Impact Initiative, which funded the latest installment of the ongoing "Strong Baby" campaign.
