The purpose of the Linking Actions for Unmet Needs in Children’s Health initiative (Project
LAUNCH) was to promote wellness of young children ages birth to 8 by addressing the physical, social, emotional, cognitive, and behavioral aspects of their development. The long-term goal of Project LAUNCH was to ensure that all children enter school ready to learn and able to succeed. Each grantee was required to implement five LAUNCH strategies: 1. Integration of Behavioral Health into Primary Care; 2. Developmental Screening; 3. Home Visiting; 4. Mental Health Consultation; and 5. Family Strengthening.
In 2009, the Department of Health Services, Division of Public Health, Bureau of Community Health Promotion, and Family Health Section were awarded the Wisconsin Project LAUNCH Grant. Wisconsin ‘s Project LAUNCH was required to represent both the state and a local communities. Wisconsin focused its efforts in 12 Milwaukee city ZIP codes identified as having a high risk for adverse birth outcomes (53223; 53225; 53218; 53209; 53216; 53210; 53205; 53208; 53233; 53212; 53204; 53206). In partnership with a State Child Wellness Expert, the local program employed a local Child Wellness Coordinator and a mental health consultant and provided services to assure young children and their families accessed an array of programs that fostered wellness in all areas of the life of a young child.
To foster the healthy development of all young children birth through age 8 to reach physical, social, emotional, behavioral, and cognitive milestones - preparing them to thrive in school and beyond, the project aims to:
Milwaukee children ages 0-8 and their families
October 2009-September 2014
Substance Abuse and Mental Health Services Administration (SAMHSA)
Reports / Products from Activities
Wisconsin’s Project LAUNCH: Promoting Wellness in Early Childhood, 2009-2014 Summary Report.
Read a summary of the main activities and outcomes about the five LAUNCH strategies implemented in Wisconsin in this report.
Wisconsin Department of Health Services
Wisconsin Department of Children and Families
City of Milwaukee Health Department
Center for Urban Population Health